Today, with the number of website building platforms on the market, building a website is as easy as choosing a platform that is right for you, dragging and dropping content into a selected template and clicking “publish.” Webflow and Wix are two strong website building platforms, each with its own strengths and weaknesses. In this comprehensive review, we compare Webflow vs Wix based on price, capabilities, affordability and features.
Webflow vs. Wix: At a Glance
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Both Webflow and Wix have easy-to-use templates that allow users to drag and drop content without coding knowledge. They both offer users a number of different plans to meet personal and business needs, including three e-commerce plans to help users create online stores. They both also have a free plan available, something that is rare in the website building space.
While Webflow and Wix share many similarities, they also differ in key areas. Users without coding experience can use Webflow, however, the platform is also suitable for experienced developers who want to take advantage of its HTML/CSS capabilities, create visually rich animations, use an on-page editing interface and other advanced features that allow them to build a custom-designed website from scratch. To customize websites even further, developers can easily integrate custom code or leverage Webflow’s CMS API.
While Webflow allows users to fully customize their website, Wix relies on templates. Wix users can choose from more than 800 designer-made templates for every type of website under the sun including recipe blogs, wedding photographers, writers, car mechanics, jewelry designers and more. Templates are organized into categories such as Business and Services, Store, Creative, Community and Blog.
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url(“data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTAiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTS45NTIgOS4wMjNjLjU0LjU0IDEuNDE1LjU0IDEuOTU0IDBsNC45NTctNC45NTYgNC45NTYgNC45NTZhMS4zODIgMS4zODIgMCAwMDEuOTU0LTEuOTU0TDcuODYzLjE1OWwtNi45MSA2LjkxYy0uNTQuNTQtLjU0IDEuNDE0IDAgMS45NTR6IiBmaWxsPSIjM0E1Q0IwIi8+PC9zdmc+”) no-repeat 100%;transition:background .3s}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content{display:none}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content.active{display:block}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content li,#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content p{font-size:16px;line-height:1.5;color:#333;margin-bottom:15px}@media (max-width:1023px){#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content li,#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content p{font-size:14px;line-height:32px}}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content a{color:#395bb6}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content a:hover{text-decoration:underline}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content ul{margin-left:18px}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .c-tab–content ul li{margin-bottom:10px;list-style-type:disc}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper{display:flex;flex-wrap:wrap}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper .list-points{width:50%;padding-right:20px}@media (max-width:1023px){#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper .list-points{width:100%;padding-right:0}}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper ul{margin-left:0}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper ul li{list-style-type:none;position:relative;margin-bottom:16px;padding-left:25px;font-size:16px;line-height:1.5;color:#333}@media (max-width:1023px){#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper ul li{font-size:12px;line-height:18px}}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper ul li strong{font-weight:700}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper ul li:after{content:””;width:17px;height:17px;border-radius:50%;position:absolute;left:0;top:4px}@media (max-width:1023px){#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper ul li:after{top:0}}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper .pros li:after{background:rgba(16,178,1,.2) url(“data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTEiIGhlaWdodD0iOCIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48cGF0aCBkPSJNOS41IDFMNCA2LjUgMS41IDQiIHN0cm9rZT0iIzEwQjIwMSIgc3Ryb2tlLXdpZHRoPSIyIiBzdHJva2UtbGluZWNhcD0icm91bmQiIHN0cm9rZS1saW5lam9pbj0icm91bmQiLz48L3N2Zz4=”) no-repeat 3px 5px}#genericProductWidget2021 .cc-wrapper .tab-content-wrapper .pros-cons-wrapper .cons li:after{background:rgba(238,106,106,.2) url(“data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iOSIgaGVpZ2h0PSI5IiBmaWxsPSJub25lIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjxwYXRoIGQ9Ik02LjkgNy44MjJhLjY1LjY1IDAgMTAuOTItLjkyTDUuNDE3IDQuNSA3LjgyIDIuMDk3YS42NDkuNjQ5IDAgMTAtLjkxNy0uOTE3TDQuNSAzLjU4MyAyLjEgMS4xNzhhLjY1MS42NTEgMCAxMC0uOTIyLjkyMmwyLjQwNSAyLjQtMi40MDUgMi40YS42NTEuNjUxIDAgMTAuOTIyLjkyMmwyLjQtMi40MDUgMi40IDIuNDA1eiIgZmlsbD0iI0VFNkE2QSIgc3Ryb2tlPSIjRUU2QTZBIiBzdHJva2Utd2lkdGg9Ii40Ii8+PC9zdmc+”) no-repeat 4px 4px}@-webkit-keyframes open-drawer{0%{display:none;visibility:0;opacity:0;height:0}99%{display:none;visibility:1;opacity:1;height:auto}to{display:block;visibility:1;opacity:1;height:auto}}@keyframes open-drawer{0%{display:none;visibility:0;opacity:0;height:0}99%{display:none;visibility:1;opacity:1;height:auto}to{display:block;visibility:1;opacity:1;height:auto}}@media (max-width:1100px){#genericProductWidget2021 .cc-wrapper .bottom-wrap .facts-wrapper{display:none}#genericProductWidget2021 .cc-wrapper .bottom-wrap .card-rating{margin-top:12px}#genericProductWidget2021 .cc-wrapper .card-top-wrap{flex-wrap:wrap}#genericProductWidget2021 .cc-wrapper .card-top-wrap .mobile-fact-wrapper{width:100%;display:block}#genericProductWidget2021 .cc-wrapper .card-top-wrap .mobile-fact-wrapper .facts-wrapper{margin-top:16px}}
Webflow
Starting price
$12
per month
Free trial
No
SSL certificate included
Yes
Starting price
$12
per month
Free trial
No
SSL certificate included
Yes
Webflow is an all-in-one cloud-based web design platform that allows users to build dynamic websites. Instead of just relying on templates like many of the website building platforms, Webflow gives users the option of starting with a template or building a website from a blank canvas. Unlike Wix, Webflow provides an internal HTML/CSS editor, allowing users to dive deep into the customization of their site.
With Webflow, users can create custom interactions and animations based on user interactions, page load, page scroll and much more. This type of granular customization does require development knowledge. Webflow integrates with a large number of plugins and apps to further customize websites.
- Highly customizable
- Create animations
- 1,000-plus responsive templates
- Limited e-commerce features
- Top plan very expensive
- Developer knowledge required for more advanced customization
Wix
Starting price
$16
per month
Free trial
14 days
SSL certificate included
Yes
Starting price
$16
per month
Free trial
14 days
SSL certificate included
Yes
Wix is one of the top website builders for bloggers, new businesses, artists and entrepreneurs because it is easy to use, relatively inexpensive and quickly allows users to build attractive websites without any coding experience.
Unlike many website builders, Wix offers a free plan. Users are limited to 500MB of cloud storage and 500MB bandwidth and must use Wix branding on their subdomain (example, yourwebsitename.wix.com), but it is a great plan to get one’s feet wet in the website building space. In addition to a free plan, Wix offers seven plans to choose from, making it easy to find a plan that is right for your personal brand, business or project.
For more information read our full Wix Review.[7]
- Free plan
- Highly customizable drag-and-drop site editor
- Large variety of templates across a number of industries
- Artificial Design Intelligence (ADI) editor
- Cannot switch template once created
- Limited animation customization
How Webflow and Wix Stack Up
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position: absolute; top: 0; height: 100%; width: 30px; background: linear-gradient(270deg, #FFFFFF -34.71%, rgba(255, 255, 255, 0) 60%); z-index: 1; display: none;}.footable-parent-wrapper-gcw-2021.left-end::before, .footable-parent-wrapper-gcw-2021.center::before { display: block; right: -1px;}.footable-parent-wrapper-gcw-2021.right-end::after { display: block; left: 0; width: 20px; background: linear-gradient(270deg, rgba(255, 255, 255, 0) -87%, #FFFFFF 217%);}#footable_parent_353206 .table { border-radius: 8px; border: none; font-family: EuclidCircularB, sans-serif;}#footable_parent_353206 .table th:first-child { border-radius: 8px 0 0 0;}#footable_parent_353206 .table th:last-child { border-radius: 0 8px 0 0;}#footable_parent_353206 .table th:only-child { border-radius: 8px 8px 0 0;}#footable_parent_353206 .table tr:last-child td:first-child { border-radius: 0 0 0 8px;}#footable_parent_353206 .table tr:last-child td:last-child { border-radius: 0 0 8px 0;}#footable_parent_353206 .table tr td, #footable_parent_353206 .table tr th { border-left: none;}#footable_parent_353206 .table tbody tr td { border-top: none; min-width: 150px;}#footable_parent_353206 .table tbody tr td:first-child { border-left: 1px solid #A1ACE6;}#footable_parent_353206 .table tbody tr td:last-child { border-right: 1px solid #A1ACE6;}#footable_parent_353206 .table tbody tr:nth-child(odd) { background: #F4F6FC;}#footable_parent_353206 .table tbody tr:nth-child(even) { background: #fff;}#footable_parent_353206 tr.footable-header, #footable_parent_353206 tr.footable-header th { font-weight: 600; font-size: 18px; font-family: EuclidCircularB, sans-serif; line-height: 18px; color: #FFFFFF;}#footable_parent_353206 tbody h1, #footable_parent_353206 tbody h2, #footable_parent_353206 tbody h3, #footable_parent_353206 tbody h4, #footable_parent_353206 tbody h5, #footable_parent_353206 tbody h6 { margin-bottom: 0;}#footable_parent_353206 tbody td { font-weight: 500; font-size: 18px; line-height: 32px; color: #333333;}#footable_parent_353206 tbody .learn-more-btn { color: rgba(255, 255, 255, 1); background: #35B782; box-shadow: 0px 4px 12px rgba(0, 0, 0, 0.2); border-radius: 8px; margin-bottom: 8px; min-width: 180px; text-align: center; font-size: 16px;}#footable_parent_353206 tbody .company-row img { margin-left: auto; margin-right: auto; margin-bottom: 10px; display: block;}#footable_parent_353206 tbody .company-txt { font-weight: 500; font-size: 18px; line-height: 28px; color: #395BB6;}#footable_parent_353206 tbody .learn-more-below-text { font-size: 12px; line-height: 15px; color: #333333;}#footable_parent_353206 tbody .fb-rating-nt-img img { height: 19px;}#footable_parent_353206 tbody .fb-rating-nt-wrapper h2 { font-size: 32px;}#footable_parent_353206 tbody .ninja_clmn_nm_best_for, #footable_parent_353206 tbody .ninja_clmn_nm_federal_filing_fee, #footable_parent_353206 tbody .ninja_clmn_nm_state_filing_fee { vertical-align: baseline;}#footable_parent_353206 tbody .learn-more-nt-column { text-align: center;}#footable_parent_353206 tbody span:empty { display: none;}#footable_parent_353206 tbody tr:last-child td { border-bottom: 1px solid #A1ACE6;}@media (max-width: 1023px) { #footable_parent_353206 tbody .company-txt, #footable_parent_353206 tbody .ninja_clmn_nm_best_for, #footable_parent_353206 tbody .ninja_clmn_nm_federal_filing_fee, #footable_parent_353206 tbody .ninja_clmn_nm_state_filing_fee { font-weight: 500; font-size: 16px; line-height: 28px; } #footable_parent_353206 tbody .fb-rating-nt-wrapper h2 { font-size: 24px; }}#footable_353206 td.ninja_column_0 { text-align: center; }#footable_353206 th.ninja_column_0 { text-align: center; }#footable_353206 td.ninja_column_1 { text-align: center; }#footable_353206 th.ninja_column_1 { text-align: center; }#footable_353206 td.ninja_column_2 { text-align: center; }#footable_353206 th.ninja_column_2 { text-align: center; }
Wix outshines Webflow when it comes to e-commerce features. All three of Wix’s e-commerce plans include unlimited products, abandoned cart recovery and the ability to collect recurring payments. None of Webflow’s plans include unlimited products. Even Webflow’s most expensive plan at $212 a month (if billed annually) caps the number of products sold in a month at 3,000. More advanced features such as digital downloads, subscriptions and abandoned cart recovery are not native to Webflow. Users are therefore required to integrate a third-party app to use these features.
Wix also has a built-in Artificial Design Intelligence (ADI) to help users quickly design websites. When users select Wix ADI, the platform will ask about site and design preferences in order to create a customized website.
One downside of Wix is that users cannot transfer an existing site or content from one template to another. Choose your template carefully, because once you have created a website, there is no turning back. The only way to change templates is to completely start over. Webflow, on the other hand, gives users the capability of controlling HTML5, CSS3 and JavaScript to customize features down to the granular level. This does take website development knowledge, and the unlimited amount of customization options can be overwhelming.
Additional Features
For students, Webflow is a no-brainer. Webflow encourages students to jump-start their careers with a free CMS site plan valued at $999 per year. The plan is perfect for content-driven websites and includes a custom domain, 2,000 CMS items and 200GB bandwidth.
Bottom Line
Wix is a great solution for users with zero website design experience who want to create a clean website that is up and running in a matter of minutes. While Wix’s template-based approach puts user-friendliness ahead of design flexibility, Webflow gives users the option of customizing every aspect of the website. Webflow is a better option for those with website development experience. Users who want to add an e-commerce element to their website get more bang for their buck using Wix.
If you’re not sure if either is right for your website needs, learn more about the best website builders[8] for small businesses.
Frequently Asked Questions (FAQs)
Do any web building software platforms offer a free plan?
While not the norm, a handful of website building platforms on the market do offer a free plan. Wix, Webflow and Weebly all offer free plans. The plans are generally limited in features, bandwidth and storage space and many include the platform’s ads on the website.
What does Wix do?
Wix is a website building platform that helps users create beautiful business and personal websites without any coding knowledge. The platform offers more than 800 simple drag-and-drop templates for users to customize a website to suit their needs.
How does Wix compare to Squarespace?
Wix and Squarespace are two of the most popular all-in-one website builders. Both offer affordably-priced plans starting at $16 per month that include everything you need to build and manage a professional website, however, Wix is more customizable and offers more advanced features–particularly for those selling online. Whereas, Squarespace is slightly easier to use for beginners and offers a number of built-in marketing tools.
Get the complete comparison of Wix vs Squarespace.[14]
References
- ^ Learn More (imp.i120408.net)
- ^ Learn More (wixstats.com)
- ^ Learn More (go.forbesadvisor.com)
- ^ Learn More (squarespace.syuh.net)
- ^ Learn More (web.yoxl.net)
- ^ Learn More (wixstats.com)
- ^ Wix Review. (www.forbes.com)
- ^ best website builders (www.forbes.com)
- ^ Learn More (imp.i120408.net)
- ^ Learn More (wixstats.com)
- ^ Learn More (go.forbesadvisor.com)
- ^ Learn More (squarespace.syuh.net)
- ^ Learn More (web.yoxl.net)
- ^ Wix vs Squarespace. (www.forbes.com)