The online channel is gaining ground more and more than the physical store with making purchases. According to the National Commission on Markets and Competition (CNMC), in the second half of 2022, Spanish businesses experienced an increase of more than 30% in their online sales compared to the same period in 2021.
More and more freelancers are starting e-commerce either as their main source of income or as a supplement to their physical store. As the most effective online sales tool, GoDaddy, a domain registration and web company with millions of customers around the world, has prepared a guide of recommendations to improve the effectiveness of online tools and sales.
According to this company’s experts, small businesses must have solid web hosting and security safeguards to provide good service, among other issues.
Four keys for merchants to increase sales with their online store
Suitable website hosting:
Web hosting is the starting point for e-commerce companies and should be one of the services that are most carefully managed from the start to provide a good user experience in store. Hosting allows the entrepreneur to gather all the information and files that make up his web store on the Internet.
When a good web hosting plan is contracted, providers store web information on their servers and make it accessible at any time. More precisely, the host should give unlimited data transfer between the host server and the client machine and as much as possible in which the system works without interruption or crashes.
A small business should not neglect the security of its website. Instead, entrepreneurs should opt for easy solutions, but effective solutions. Domain and hosting company experts recommend installing an SSL certificate, which transmits encrypted data between web servers and users’ web browsers for more secure communications.
Other Internet protection measures include firewalls and large websites that actively defend against potential attacks. In addition, malware scanning proactively scans, detects, and alerts business owners of potential threats.
To achieve the success of an e-commerce business, one of the most important keys is that the entrepreneur offers different payment methods so that consumers can choose the one that suits them best. This helps small businesses simplify the sales process and results in increased revenue.
For example, it would be desirable to offer options such as bank transfers, debit and credit, and mobile services such as Apple Pay and Google Pay to provide flexibility for small business customers. Adapting to new payment methods that are constantly emerging makes the checkout process easier for potential customers.
Additionally, every small business should consider using a variety of different communication channels to connect with current customers, as well as potential future customers. “Keeping your website up-to-date with professional images, an online store with clear product descriptions, and a path to purchase is crucial if you happen to be the first place a customer learns your business. Quality content is key to attracting attention. They explain from GoDaddy.
Social media presence is so important as it allows small businesses to strengthen and strengthen their brand in the market, as well as attract and retain customers.
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