Both Wix and GoDaddy have artificial design intelligence (ADI) tools that walk you through website design. Answer a few questions about your site, your audience and your design preferences, then the ADI creates your website design for you. The designs created by the ADI are often fine the way they are, but you can also edit them to accommodate your personal preferences.
You don’t have to use the ADI editors—many people don’t. The other way to create a website on either GoDaddy or Wix is to select a design template and then customise it. Templates offer less customisation flexibility than coding a website from scratch but allow DIY-ers with limited design and technical skills to create attractive websites quickly and easily.
Wix offers more than 800 design templates in various categories, including business, travel and tourism, health, style, fashion, events, education and non-profits. Use the Wix drag-and-drop editor to tailor your site for your business needs. One downside to Wix is that you can’t switch design templates after your site is published, however, Wix allows you to create multiple websites using different templates.
The GoDaddy website builder offers more than 100 design templates in a wide variety of business categories, including fashion and beauty, home services, health, real estate, professional services, travel, photography, food and non-profits. GoDaddy also has a drag-and-drop editor, though it works a little differently than Wix’s editor. With GoDaddy, you have less freedom on where and how you can place certain elements on your website.
GoDaddy’s structured-grid editor limits design customisation, which may be frustrating for design-savvy users but favours those with less design prowess. The editor’s limitations can prevent you from over-editing your website appearance so much that it lacks visual appeal.